#blog

Heineken event: THE SUB

24/10/2013
201310_heineken_thesub_02

[it]Venerdì scorso sono stata invitata da HEINEKEN alla presentazione in anteprima mondiale di THE SUB, il nuovo sistema che rivoluziona il consumo di birra a casa, nato in collaborazione con Marc Newson, uno tra i massimi esponenti del panorama internazionale del design, e KRUPS, azienda leader nella produzione di elettrodomestici.

The Sub è una“design machine” ricaricabile attraverso “THE TORP”, il refill da 2 litri, che ci permetterà di gustare una birra perfettamente spillata a casa nostra.

THE SUB è disponibile in esclusiva presso il THE SUB Corner dello store La Rinascente di Milano (DESIGN SUPERMARKET, piano -1) e, soltanto a partire da gennaio 2014, nella sezione di e-commerce www.THE-SUB.com. Su questo sito potete trovare tutte le info.

Ora vi lascio alle foto della serata di lancio presso La Rinascente. A prestissimo![/it]

[en]Last Friday I was invited by HEINEKEN to the world premiere of THE SUB, the new system that revolutionizes the beer consumption at home, created in collaboration with Marc Newson, one of the leading exponents of the international design scene, and KRUPS, company leader in the production of household appliances.

The Sub is a “design machine” battery through “THE TORP”, the 2-liter refill, which will allow us to enjoy a perfectly poured beer at home.

THE SUB is available exclusively at THE SUB Corner of the store La Rinascente in Milan (DESIGN SUPERMARKET, level -1), and only from January, 2014, in the e-commerce www.the-SUB.com. On this website you can find all the info.

Now I leave you with photos of the evening launch at La Rinascente. See you soon! Cheers![/en]

You Might Also Like

  • 45 Comments

  • Reply Mira 24/10/2013 at 08:39

    Looks lika an awesome event. You look gorgeous. Love your coat and the booties.

    Check out my new JEWELLERY GIVEAWAY!

    xx Mira

    http://www.glamdevils.com

  • Reply WOWS 24/10/2013 at 08:40

    Looks a cool system! Love the coat !

    Kisses from http://www.withorwithoutshoes.com

    Today I show you a Black & White outfit with cool platform wedges!.
    Update your wardrobe with my 2 WINNERS Giveaway

  • Reply almu 24/10/2013 at 08:57

    Beautiful Love your coat
    almu
    http://www.mavieenroseblog.com/

  • Reply WELL LIVING BLOG 24/10/2013 at 09:07

    Love your checked coat Veronica ! SImply gorgeous

    XX Luba

    * Fabulous MICHAEL KORS bag GIVEAWAY on
    http://www.well-living-blog.com

  • Reply Eleonora 24/10/2013 at 09:20

    Bellissimo il tuo cappotto!!
    Un nuovo OUTFIT
    ti aspetta sul mio blog!
    Mi piacerebbe sapere che cosa ne pensi! :)
    http://www.it-girl.it
    Un bacione,
    Ele

  • Reply Nicoletta blogger 24/10/2013 at 09:23

    Foto splendide.. Il verde Heineken ha dato una sfumatura bellissima..
    FACCIADASTILE

  • Reply Valeria 24/10/2013 at 09:31

    Carine queste foto! Adoro il tuo cappotto.
    Kiss.

    Valeria
    http://myurbanmarket.blogspot.it

  • Reply Heineken event: THE SUB | Top Fashion Bloogers 24/10/2013 at 09:41

    […] post Heineken event: THE SUB appeared first on The Fashion […]

  • Reply kcomekarolina 24/10/2013 at 09:43

    fantastico il capotto!

    xoxo from rome
    K.
    kcomekarolina.com

  • Reply Piera Anastasia 24/10/2013 at 09:45

    I’m not a great fun of bear, but I think it was a great party and you look pretty!

    xoxo

    Piera Anastasia

  • Reply Dominika 24/10/2013 at 10:35

    love your coat and boots!!

    http://www.perlaoreneta.blogspot.com

  • Reply Evi 24/10/2013 at 10:38

    Such a pretty outfit! Love it!

    Evi xoxo

    The Notebook of a Fashion Lover

  • Reply EFFENSHION 24/10/2013 at 10:40

    bellissimo evento, molto rock!
    e che figata il tuo cappotto… lo amo, adoro la vestibilità over e la stampa pied de poule
    Chiara
    ♡EFFENSHION

  • Reply adele 24/10/2013 at 10:48

    Totally crushing on your houndstooth coat, love it!
    Happy Thursday Veronica xoxo
    http://www.intotheblonde.com/

  • Reply moda donna 24/10/2013 at 10:51

    sei grande!

  • Reply themilanomode.com 24/10/2013 at 10:52

    the coat looks so comfy!

    ▶ NEW!!!   halloween post

  • Reply Paola 24/10/2013 at 11:10

    Favoloso il tuo cappotto!

  • Reply Sweet Perdition 24/10/2013 at 11:11

    me encanta el abrigo Vero, estas guapisima!

    http://sweet-perdition.blogspot.com.es/

  • Reply Laura 24/10/2013 at 11:22

    Cools pics, love your coat !

    http://www.thestilettoholic.com

    Love from Paris

  • Reply The Provoker 24/10/2013 at 11:31

    Did you get a lot of free beer? LOL LOVE that coat too by the way, it’s so fun to play with juxtaposed scales on the houndstooth! By the way, I just posted a new outfit post of my eating a pair of STELLA MCCARTNEY FW13-4 runway heels. If you’re up for fun, fashion, and food, then I provokingly urge you to check that shizzz out! #EatYourHeartOut

    xx The Provoker
    http://www.the-provoker.com/2013/10/oh-stella-ma-stella.html

  • Reply Heineken event: THE SUB | My CMS 24/10/2013 at 11:36

    […] post Heineken event: THE SUB appeared first on The Fashion […]

  • Reply Leesa 24/10/2013 at 12:14

    just love your coat and your boots!!
    xx
    http://www.thefashionplaybook.de/blog

  • Reply Maria Inês Ribeiro 24/10/2013 at 12:40

    cool photos, love the jacket!

    My blog – http://guesswhatfashion.blogspot.pt/

  • Reply redhead&blondie 24/10/2013 at 12:44

    dev’essere stato un bellissimo evento! molto bello il cappottino ^^ un bacio da mamma e figlia blogger! se ti va guarda il nuovo post sul nostro blog http://redhead-blondie.blogspot.it/2013/10/i-nostri-outfit-proposti-su-stylight.html

  • Reply jane 24/10/2013 at 13:30

    Looks like you had fun !! Great pics <3

    http://www.janesneakpeak.com/

  • Reply franco 24/10/2013 at 13:39

    carina in queste foto anche l’abito è un po’ troppo da sera e non c’entra con il tipo di evento, avrei visto meglio un semplice tubino nero

  • Reply Ilaria 24/10/2013 at 14:27

    Bellissimo evento! Bacio

    http://www.lefamilledelamode.com/?m=1

  • Reply veronica 24/10/2013 at 14:53

    Mi piace il tuo cappottino Vero!!
    Bacioni!
    Passa a trovarmi VeryFP

  • Reply Antonio C. 24/10/2013 at 14:54

    che belle foto tesoro..finalmente ho qualche informazione in più su tutto questo..haha ti ringrazio :)

    che foto meravigliose..non conoscevo il tuo blog e l’ho appena trovato..lo trovo straordinario che ne pensi di seguirci a vicenda? :) passa da me..ti aspetto!! bacioni

    M IS FOR MODE – Fashion Blog

    Follow me on Facebook, Twitter & Bloglovin

    • Reply Antonio C. 24/10/2013 at 14:56

      @Antonio C., errore :D

  • Reply Jules 24/10/2013 at 16:07

    Deve essere stato molto interessante e tu eri carinissima!!

    http://julesonthemoon.blogspot.it/

  • Reply Christina 24/10/2013 at 16:39

    That black and white coat is awesome!!! Great pictures too :)

    Best from,
    Christina @ http://thedancegrad.com

  • Reply The Fashion Panda 24/10/2013 at 16:50

    Hehe looks like a great time and just love that look !

    http://www.thefashionpandacrew.blogspot.be
    http://www.thefashionpandacrew.blogspot.be

  • Reply Tsangtastic by Jenny Tsang 24/10/2013 at 19:52

    The event looks absolutely fun! The vibe looks great and love your coat dear ;))

    http://www.Tsangtastic.com
    New Post – Pleats And Knee-High

  • Reply Fashion Party blog 24/10/2013 at 19:55

    Cool boots, I like them!

    http://ladykfashionparty.blogspot.com/

  • Reply Eva 24/10/2013 at 21:26

    Dutch proud Heineken beer, the boy loved it. You looked gorgeous;) xx

    http://www.creativityandchocolate.com

  • Reply Giulia Galetti Beer 24/10/2013 at 22:52

    Idea pazzesca direi! Mi piace molto il cappottino che avevi deciso di indossare! :)
    Giulia

  • Reply Alessia 24/10/2013 at 22:56

    super!!!

    TheChicolat

  • Reply sabrina 25/10/2013 at 01:24

    che bella che sei Veronica!!
    splendide foto!!
    un bacio!!

    Freaky Friday
    Freaky Friday Facebook Fan Page

  • Reply Manuela Alloro 25/10/2013 at 09:52

    sono bellissimi gli stivali..ma di chi sono??
    http://newyorkparigimilano.blogspot.it

  • Reply mery 25/10/2013 at 14:16

    Bellissimo cappotto!!

  • Reply Elisabetta Rossi 27/10/2013 at 22:13

    http://fashiongivesmewings.blogspot.it/

    Adoro il vestito nero!
    Ti abbraccio!!

  • Reply jessica simpson dresses site 13/12/2013 at 16:51

    Hello this is a really complex blog that you place data on. The unusual is that I think there is a bunch more spam than you recognize. Maybe you realize that actually but simply in circumstances you didn’t presently you do. I subscribed to the thoughts because I prefer to observe your important information since I take it heart as well as live by your term.

  • Reply Jacob 16/12/2014 at 12:29

    .

    ñïñ.

  • Leave a Reply