The Team


Founded in 2010 by Veronica Ferraro and her partner Giorgio Merlino, The Fashion Fruit quickly became one of the biggest fashion blogs in Italy.
Veronica had the opportunity to collaborate with a multitude of high fashion brands such as Louis Vuitton, Dior, Fendi, Chanel, Squared, l’Oréal and Saint Laurent beauty, just to name a few.As one of the top fashion influencers in Italy she appeared in prestigious publications such as Vogue, Marie Claire, Harpers Bazaar and more (check the press here).
She has been the face of various digital campaigns, for example Philips on 2014, Triumph and Pantene on 2016, which are still going on…She attended all the fashion weeks (Milan, Paris, London and New York) and exclusive events such as the red carpet in Cannes in 2015. 2015 was a very significant year for Veronica, she became more and more involved in the world of Fitness and Travel and consequently in 2016 she decided with her team, to restyle The Fashion Fruit and enhance these sections.The Fashion Fruit is rated the second most read blog in Italy (Bloglovin chart) and reached 180.000 unique visitors and 700.000 page viewers per month.

Follow the world through the eyes of Veronica and Giorgio and through their socials.